Marni?! Hm...not a label I expected to design for H&M, to be honest. But that doesn't mean that I don't like it. But for sure, there are more casual labels who could be considered.
What can we expect? Clothing and accessories with original prints, bright colors and signature fabrics. Consuelo Castiglioni, Founder and Creative Director stated:
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”.
Women can expect full pleated skirts, dresses, cropped trousers and jacquard knits. The fabrics will be from silk to crisp cotton poplin. Moreover, the collection will also include jewellery, shoes, bags and scarves. The Men's collection will be a bit more casual and softer.
I'm a bit restrained at the moment since I'm not sure what to expect from this collection. I wasn't the biggest fan of the Versace collection either and I have a similar feeling with this collection. Although I like Marni more, I think, the pieces won't be easy to combine and are not easy to wear. Different from the actual H&M collections.
Do you think the choice fits?